How it Works
With MMCast consumers immediately view relevant video advertising instead of the loading screen they currently see when content downloads.  Ads are targeted to the handset user’s profile and downloaded seamlessly in advance, so viewing the ad does not slow down receipt of the requested content, and there is a seamless viewing experience for the consumer. 

Our Technology
This is NOT Pre-Roll. By delivering the advertisement independently from content, MMCast can target specific demographics and reach broader markets with great accuracy. The results are that high quality video ads can be delivered immediately; ads that are targeted to the user and instantly engage their attention.

Solution
The advertisements are high quality videos delivered with laser targeting, without delaying the download or buffering of the content. The improvement for an advertiser is a step-change better than pre-roll video ads, banner ads, or SMS ads. The application provides full audit data for the network, the advertiser and the content owner, making the entire process trackable.

•      Targeted Video Advertising replaces the Downloading Screen
•      The User Experience is Seamless without Delay
•      Ads can be Targeted Precisely to the Individual
•      Precision that means Highly Relevant Ads for Viewers
•      No Wastage for Advertisers

MMCast has solved the Content and Advertising puzzle for Advertisers; to learn more on how our Enabling Technology can increase your advertising effectiveness Contact Us for further information or view our Demo for additional insight.