How it Works
MMCast enables high quality, highly targeted video advertising to be played during the download and buffering period independent of content. Users immediately view relevant video advertising instead of the loading screen that they currently see when content downloads. Our technology converts the “dead” download period into an advertising revenue stream.

Our Technology
By delivering the advertisement independently from content, MMCast can target specific demographics and reach broader markets with great accuracy. The results are that high quality video ads can be delivered immediately, targeted to the user and instantly engaging the consumer’s attention. Since the ads are downloaded seamlessly in advance, viewing the ad does not slow down receipt of the requested content.  

Solution
For the first time mobile advertising can fund the content – as happens in most other traditional forms of media. Operators benefit by introducing a substantial mobile advertising revenue stream into their business. Tests have shown that operators can increase content downloads 60-fold when the content is free, and with even a fraction of those content volumes, the operator can gain big advertising revenues by using the MMCast application.

•      There is no Delay or Downtime for the user
•      Turn the Downloading and Buffering window into Advertising Revenue
•      Increased Content Sell-Thru to Consumers

MMCast has solved the Content and Advertising puzzle for Mobile Operators. To learn more on how our Enabling Technology can increase your advertising revenue Contact Us for further information or view our Demo for additional insight.