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MMCAST’s focus is on radically changing the consumer’s mobile content experience – we do this by making it simple. Our technology delivers, manages and reports on rich content to mobile devices without the user needing to take any action. Our solution transforms multimedia content delivery to mobile phones and enables a new level of advertising revenue generation. Our patented technology enables every handset, connected over any speed of network to receive and subsequently play individually targeted, high quality interactive video ads. Advertisements play the instant the consumer accesses any and all types of content without delaying the consumer experience. Making ad funded mobile content a reality – Today.
The People Behind MMCAST
The Mobile Eco-system is made up of diverse industries with a mix of talents from many backgrounds all striving to reach the customer with the best offering. At MMCAST we share in the belief of diversification so that we can develop enabling technologies that benefit all of the industry players and our team embodies this philosophy. The members of the MMCAST team have previously been movers in their specific industries; as a result each person has substantial operation experience and a proven track record of success. The MMCAST management team offers unmatched expertise from the mobile operator, content, advertising and media industries, representing the technical and client skills needed to meet the demands of the industry.
Click on the list below to learn more about our team.
Fredrik Broberg, CEO
Peter Lilley, President
Peter Lilley – President and responsible for all aspects of advertising sales. Peter brings over 30 years leadership experience from blue-chip and start-up media companies to MMCast. Prior to MMCast, Peter served as COO of The Local Channel, the world’s largest network of community web sites. Before this, Peter was Director of Smart ADDS mobile UK and then briefly CEO of Xero Mobile in the US. Previous positions include Innovations Director for Mirror Group Newspapers; Director of Advertising Sales with ntl: the UK’s largest cable TV operation; and Client Sales Director of Granada TV, now ITV – the UK’s largest commercial broadcaster. Peter’s academic education is from The London Business School and Ashridge Business School.
Hoa Le, CTO
Andrew Broeren, COO
Neil Edwards, Advisory Board
Paul Rossi, VP Marketing
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