FOR IMMEDIATE RELEASE:
MMCAST announces founding dotMobi CEO Neil Edwards to join company
Innovative start-up adds visionary onboard to help bring consumers more choice, affordability and a better mobile experience.
July 23, 2008 – Neil Edwards has agreed to join MMCast’s and play an active role in bringing the company’s exciting mobile content products to market. Edwards is an industry veteran who founded and led dotMobi in the post of CEO. dotMobi is owned by 14 mobility companies such as Nokia, Microsoft, Vodafone, Google and many others. In his tenure, Edwards’ made dotMobi a global brand with more than 700,000 customers worldwide and 30,000 mobile developers use mobi tools to build their applications.
MMCAST CEO and Founder, Fredrik Broberg said “I’m delighted to welcome Neil. He has huge experience of creating value on a truly global scale. His advice is already proving to be of great benefit as we move towards the launch of the first of our mobile content solutions. I’m looking forward to working closely with Neil”.
With offices in Los Angeles and London, MMCAST creates innovative products to deliver and receive mobile content that fundamentally improve the consumer’s experience. Edwards will lead the companies’ advisory board to guide the first of many ground-breaking ad-insertion products that converts the dull “download” screen on a mobile, into a substantially better experience for the consumer and a revenue stream for the Network Operator.
Neil Edwards said “Since converting to an advisory role with dotmobi I’ve looked at several new ventures - but nothing I’ve seen has got me even half as excited as MMCast. Their technology really does offer the opportunity to change the way mobile content works and generate value across the board. Their potential is enormous, and I’m thrilled to be able to help turn that potential into reality. It’s no surprise at all to me that both the content and the Network Operators industry bodies have recently recognised MMCast’s with innovation awards.”
The mobile industry is taking note of the innovative solutions MMCAST is bringing to market. In May 2008, The Mobile Entertainment Forum awarded MMCast “Most Innovative Business Model” and in June 2008, the GSMA in America recognised MMCast as one of the “top innovators.”
About MMCast:
MMCast is a provider of proprietary technology platform that allows for the insertion of highly targeted video advertising during the download and buffering period. By monetizing the download period MMCast fundamentally changes the economics of delivering mobile content. MMCast´s technology is agnostic in terms of carrier, network, and handset. For more information on MMCast, please go to www.mmcast.net.
